If the popular success of China’s made-for-the-web short films is anything to go by, the Chinese post-80s generation may be doing serious soul-searching in a time of unprecedented economic growth.
With over 33 million views to date, “Old Boy” is leading the way for non-mainstream movies to win over audiences – via the Internet.
On Chinese New Year, Tencent QQ (China’s most popular instant-messaging software provider, with over 600 million users) released this advertisement. It soon found its way onto Youku (the Chinese Youtube), and to date has almost 600,000 views.
The asia! team