The Facebook Teacher

BY EUGENE KWOK AND SIA BING XI
Jul 05, 2011

The London School of Business and Finance reinvents education with social media

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Studying is hardly synonymous with Facebook, but this could soon change, now that the London School of Business and Finance (LSBF) has set up home in Singapore.

The school is the first to come up with an MBA programme that is delivered entirely on Facebook. Students get access to lectures, course materials and discussions through their Facebook accounts. They are only required to pay if they wish to have their work evaluated, and to have their qualifications certified by the University of Wales.

This not only provides a unique learning experience, but also removes potential financial and geographical barriers, proving testament to LSBF’s promise of quality education for all in the globalised world

“At LSBF we are geared up to respond with innovation and speed to changing needs and expectations around teaching and learning… We are looking forward to seeing new ways we can promote higher education excellence in Singapore and the region,” said Aaron Etingen, the school’s founder and CEO.

 

Leaving no one behind

As part of its goal of eradicating barriers in Asia, LSBF has gone a step further to ensure that those in its new Singapore campus are not left out. At the school’s official opening on June 30, The Royal Patron of LSBF, His Royal Highness Prince Michael of Kent, announced that his Emerging Markets Scholarship, given to students with exceptional leadership potential, would include students in Singapore too.

In addition to its innovative use of Facebook, LSBF’s advanced facilities are also noteworthy, especially its InterActive software. This software complements the classroom-style teaching method with its high-definition video tutorials for a good mix of old and new school learning. Coupled with 24-hour online support from tutors, LSBF has paved the way for a symbiotic relationship between education and social media.

With such opportunities, it is no wonder that LSBF has attracted 700 students with its current offer of the ACCA (Association of Chartered Certified Accountants) at its Raffles Place campus. LSBF hopes to increase this to 1,500 students in the next three years, and plans to provide both undergraduate and postgraduate degrees in the near future. But new as it may be in the region, one thing is for sure: LSBF is definitely geared to keep up.

1054 The launch on June 30th was attended by the Royal Patron of LSBF, HRH Prince Michael of Kent GCVO, His Excellency, The British High Commissioner Antony Phillipson and international and local business leaders.