How to Sell a Squeaky-clean TV Soap with No Sex

BY LEE HAN SHIH
May 17, 2009
*Special to asia!

Dae Jenggeum, the Korean TV serial about a 16th century royal physician that broke virtually all viewing records in Asia, has no sex, no violence and very little action.

lee han shihLee Han Shih is the founder, publisher and editor of asia! Magazine.

 

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